Gregory Mitnick and Nat Livingston Johnson—the New York-based directorial duo known as Peking— are one of the world’s leading forces in docu-spots. Their work is cited for its raw emotional storytelling and visual style, and has been credited with the advent of “Sadvertising”. In the past year they’ve completed campaigns for Skype, Facebook, Apple, Starbucks, and Google.

Peking is repped commercially in the US/Europe by Hey Wonderful (RSA Films) and in the Middle East/Asia by Oceana Studios.